Health Plan Markets is a Health Care Broker that provides reliable and exceptional service to those that depend on them. Their founder is widely known for pushing the boundaries of normal health care brokerages by educating his clients so they understand their health benefits. His goal is to make health care attainable to those that need it and we thinking he is doing an incredible job.
Our team was brought in to redesign their existing logo and create a brand look that was inviting and youthful. Afterall, medicare doesn't mean you are too old to have fun. Each element of the brand needed to remain official and professional to send the message of stability while also delivering a smile to those that engage with them.
In addition to creating print and direct mail, our team was given the opportunity to experiment with numerous digital marketing techniques that crossed traditional print mailers with tarketed google ads and social media ads. Working with Health Plan Market's service bureaus allowed us to increase our reach and effectiveness in each ad campaig we delivered.