Downtown Fabworks came to us with a beautiful logo and recognizable brand, but they needed the story to back up their brand. We jumped in an assisted with brand assets, photography and videography. Simple capabilities briefs and presentations were created to help Dan and the team pursue new business.
The overall brand mood is one of grit and raw materials. We set out to showcase their process in a way that reflected rough edges of fabrication and how their products morph into finished pieces. The overall mood feels like their brand is always in the process of being constructed and is ever changing with new layouts and grid structures.
Building a site does not have to be complicated. Each website we build is designed and developed with the brand message in mind. Delivering that message to the masses in a way that was creative and cutting edge meant that layouts needed to be challenged. We wanted to give the site a feeling of virtual layers. Overlapping elements in various grids keeps the Downtown Fab brand working well even in a virtual enviornment.
No job is too big or small. Simply presentation and marketing materials often carry large challenges and demand results. Building a capabilities brief may not be glamourous but it is something that most of our clients require. We go the extra mile by always making sure that our client's capabiltities briefs work in print and digital format so they are prepared to pitch their brand in any scenario.